Showbiz Sandbox 86: Why TV Viewing Is Rising As Moviegoing Declines
January 3, 2011
On more than a few occasions during 2010 one could hardly fault moviegoers for feeling as if they’d been duped as they left theaters. Movieline journalist and author Alonso Duralde believes that in at least seven instances films were misrepresented by their marketing campaigns. He discusses, among others, the arthouse movie that was sold as an action thriller, the riotous comedy that isn’t funny at all, and a princess tale disguised as a swashbuckling adventure.
Marketing could hardly be the primary reason 2010’s box office was down slightly from the previous year’s record earnings. With ticket sales off by an estimated 5.36% the only thing propping up film grosses were higher ticket prices, which noticeably rose over the past year.
On the other hand, Nielsen reports that Americans are watching more television than last year, around 34 hours per week. Unfortunately for the major broadcast networks which once ruled the airwaves, viewership has become fractured as it spread out across hundreds of cable channels. The only big TV winner during 2010 was living sporting events, which accounted for eight of the top ten highest rated shows of the year.
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Showbiz Sandbox 54: Le Petit Cannes – Downsizing The Festival
May 17, 2010
Two of our co-hosts, Michael Giltz and J. Sperling Reich, are still at the Cannes Film Festival. Along with David Bourgeois, who is covering Cannes for Movieline, they discuss all the films they’ve seen, which ones they’ve liked, which ones are duds and the trends emerging at this year’s festival. So far it seems Mike Leigh’s film “Another Year” is the movie everyone has liked, while Woody Allen’s latest proved disappointing.
Ridley Scott’s “Robin Hood” opened the festival, though it didn’t open theatrically as well as everyone had expected. In it’s debut week it couldn’t top “Iron Man 2” at the box office.
The past week also saw some big television news. Networks have begun holding their “upfronts” to announce fall schedules. As usual a number of new shows will be hitting the airwaves and few didn’t make the cut, including “Law & Order” which NBC canceled after 20 years. Read more
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