In their never ending quest to replace declining DVD revenue movie studios have begun renting movies on Facebook. Such partnerships are focused on more than just sales, or finding a Netflix competitor, they are also about marketing. As Facebook users rent and purchase movies they’ll be transformed into a social marketing army.
Mel Gibson made headlines again last week accepting a plea deal in his spousal battery case. Whether moviegoers will forgive Gibson for recent ethnic slurs and racist comments will be tested when his next film, “The Beaver”, premieres at the South by Southwest festival in Austin, Texas. Meanwhile, Carlie Sheen, in between streaming his wacky behavior on the Internet, was also headed to court to file a $100 million lawsuit against Warner Bros. and sitcom producer Chuck Lorre.
Julie Taymor joined Sheen on the unemployment line. After spending nine years bringing the Broadway musical “Spider-Man Turn Off The Dark”, Taymor was replaced as the director of the expensive, beleaguered musical.