April 4, 2016
In yet another sign that the difference between broadcast and cable networks is eroding, NBCUniversal announced that it would include all of its cable outlets in their traditional upfront presentation to advertisers for NBC. By combining shows from networks such as Bravo, Telemundo and Oxygen with the big primetime hits on NBC, the Comcast owned media giant is signaling that the best way for advertisers to reach viewers is through aggregating audiences.
Time Warner Cable, on the other hand, is struggling to distribute its own content through different cable providers. Specifically, none of the other pay-TV companies is willing to force their customers to pay for SportsNet LA, the regional sports network owned by the Los Angeles Dodgers. Could this be an indication that cable operators finally understand that technology will force them to unbundle their basic cable offering?
Meanwhile, short, cheap and entertaining books – once called dime store novels or pulp fiction – are making a comeback. As are serialized novels, short stories and lots of things that don’t fit into the 250 pages or more standard of most books today. Technology and the need to hold the attention of readers are the reasons it’s happening.
Of course we also cover the week’s top entertainment news including the controversial film pulled from the Tribeca Film Festival lineup, the death of comedian Gary Shandling and the porn industry gets into virtual reality.
March 9, 2015
Time-shifting content consumption has grown astronomically over the past several years thanks to technology like streaming and DVRs. Nearly half of all TV viewers no longer watch shows when they are first aired, upending the traditional ratings system used to measure audiences. Networks now want advertisers to pay for all the viewers of a program up to a week after its original telecast.
Presently, advertisers only pay for viewers of a show during the first three days after its broadcast, a timeframe the don’t wish to extend. Complicating the matter is a dramatic increase in the number of shows airing during primetime, fracturing audiences and forcing ad execs to sift through 1,700 programs in which commercials can be placed.
Buying ad time during the Academy Awards ceremony is usually a no-brainer for marketing moguls, however the Oscars telecast has become so predictably dull that it’s audience has begun to shrink. In an effort to boost ratings, the Academy’s Board of Governors is now hinting they may revert back to having only five Best Picture nominees, rather than the potential of ten. We debate why this is not such a good idea.
Of course, we also cover the week’s top entertainment news stories including the high profile court battle over the authoriship of a hit song, NBC goes over-the-top and Bruce Willis heads to Broadway.