Showbiz Sandbox 110: “Transformers” Proves Mediocrity Makes Money

When “Transformers 3: Dark of the Moon” hit theaters over the Fourth of July holiday weekend fans of the franchise were relieved to discover it wasn’t nearly as bad ad the second film. That seems to be a fairly common response to Michael Bay’s latest critic-proof popcorn blockbuster. The highly anticipated movie made nearly $400 million at the worldwide box office in its first week explaining why studios love such formulaic dreck and all but ensuring another sequel.

Last week also saw the sale of MySpace. The once dominant social network Internet site which was once valued at $12 billion was sold by News Corp. at a loss for a mere $35 million. What may be more surprising than anyone actually wanting to buy MySpace is that pop star Justin Timberlake has been tapped to help turn the company’s fortunes around by focusing on music.

Speaking of music, NPR tried to figure out how much it costs to make a hit pop song by examining the finances behind Rihanna’s recent single “Man Down”. Apparently all it takes is $1.1 million in production and promotions costs and 12 minutes to right the lyrics.

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Showbiz Sandbox 81: Kanye West Spins His Own Hype

The week of Thanksgiving is usually slow when it comes to entertainment news, but not this year. There was a horse race at the box office as Disney’s 50th animated feature nearly toppled the seventh Harry Potter film at the box office. “Tangled” received positive reviews and earned an impressive $69 million over the four day holiday weekend.

Also bowing last week was Kanye West’s fifth studio album which is being hailed by critics as a masterpiece. But even before critics had weighed in West had jumped on popular social networking platforms to promote the release and his image. A story in the Los Angeles Times claims the hip-hop star has become a master at creating and controlling his own hype. If that’s the case, then why does West have such a terrible reputation as a troublemaker?

Also trying to promote themselves via social media was Sesame Street’s Cookie Monster. The furry blue “cookie enthusiast” is campaigning to host “Saturday Night Live” starting with a video on YouTube. Don’t laugh too hard though, since “SNL” seems to be where the Oscars are scouting for hosts. Just ask two former SNL guests James Franco and Anne Hathaway who will be co-hosting the 83rd Academy Awards.

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Showbiz Sandbox 65: Hollywood’s Love/Hate Relationship With Twitter

Last summer a number of movies had enormous box office drop offs in their second day of release and studios blamed it on what they termed the Twitter Effect. Daniel Frankel from The Wrap joins us to explain how the social media trend that was going to revolutionize word-of-mouth hasn’t demonstrably done so. Platforms such as Facebook, MySpace and even text messaging seem to influence moviegoers more than Twitter. That hasn’t stopped studios from finding modest success on Twitter by purchasing trending topics.

A number of big television news stories broke over the past week thanks to the annual Television Critics Association press tour. Ellen DeGeneres resigned as a judge on “American Idol”, but Fox may be replacing her with Jennifer Lopez. Meanwhile, Stephen McPherson, the president of ABC, abruptly resigned under a cloud of controversy relating to rumored sexual harassment investigations and was promptly replaced by ABC Family topper Paul Lee.

In the music world Kanye West may be hoping the Twitter effect will help boost sales of his upcoming album. The hip-hop star made headlines by opening a Twitter account and turning up at Facebook headquarters to entertain employees.

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