Showbiz Sandbox 297: Television Networks Brace For Media Measurement Mayhem

October 5, 2015

In the digital age the viewership of television content has been difficult to track across multiple platforms and devices. The announcement of a game-changing merger between web analytics firm Comscore and the TV and box office data outfit Rentrak suggests a much needed solution for cross-media ratings may soon be available.

The combination of Comscore and Rentrak would finally create a company with the deep pockets and technical expertise to legitimately take on Nielsen, the uncontested reigning king of television ratings for the last several decades. The industry welcomes such competition at a time when advertisers are clamoring for accurate audience measurement across all screens, including mobile devices.

Thanks to the increase in delayed viewing, television ratings have become near impossible to report in a timely manner. Overnight ratings have long been the standard for touting a television program’s success (or failure), but now such numbers can represent less than half a show’s total audience once DVR data is counted. This has made keeping track of who watched what when and on which devices extremely confusing.

Of course we also cover the week’s top entertainment news including the plans to the former hit series “MacGyver” a makeover, “Ghostbusters” gets animated and some of the unnecessary recipients among this year’s MacArthur Genius Awards.

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Showbiz Sandbox 93: A Film Festival Fit For An iPhone

February 21, 2011

Innovative filmmakers have taken a liking to iPhones and Flip cameras that can record HD video. They’ve begun churning out creative pieces shot entirely on the tiny devices. Ruben Kazanstev co-founded the iPhone Film Festival to promote some of this new work. He is surprised at how popular the festival has been explains how the project has taken on a life of its own.

Maybe in the future big theater chains such as AMC and Regal will wind up playing movies shot on iPhones. They are taking on the studios by forming a joint venture to acquire and distribute independent films, but is such a move legal?

Charlie Sheen continues to make headlines for his erratic behavior. Many industry watchers are questioning the decision to allow the actor to return to work on “Two And A Half Men” before he tackles his substance abuse problem.

We discuss all the top entertainment news, including this year’s Bonnaroo lineup, Borders’ bankruptcy filing and plans for a Robocop statue in Detroit. During Inside Baseball we discuss how LCD Soundsystem hopes to beat scalpers selling tickets to their upcoming farewell concerts.

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