November 16, 2010
Media measurement company BigChampagne believes that ranking songs and musicians based on radio airplay and record sales is an antiquated method. Joe Fleischer, the company’s Chief Marketing Officer, explains how they’ve added social platforms such as YouTube, Facebook and Pandora into the mix to create the Ultimate Chart, a new music chart giving industry heavyweights Billboard and Soundscan a run for their money.
Speaking of media metrics, the biggest entertainment launch in history occurred last week and it wasn’t a James Cameron movie. In fact, it wasn’t a movie at all, but a video game. “Call of Duty: Black Ops” earned a record setting $360 million in its first day alone.
If that’s not strange enough for you, the biggest headlines coming out of the Country Music Awards may not have been from winners Miranda Lambert and Blake Shelton or even the red hot Taylor Swift. Instead it was actress Gwyneth Paltrow who performed the title song from her upcoming movie “Country Strong”. Paltrow proved she can really belt out a tune, though whether that helps rehabilitate her career or image remains to be seen.