Showbiz Sandbox 184: How Authors Rig The Bestseller Lists

March 4, 2013

When Soren Kaplan’s “Leapfrogging” was published last summer it immediately appeared on the Wall Street Journal’s list of best-selling business books, a position that would be maintained for only a week. That was more than enough time for Kaplan to cement his status as a best-selling author which, in-turn, helps him land lucrative speaking and consulting gigs.

That is precisely why Kaplan hired a marketing firm to purchase copies of the book upon publication to assure it would appear on bestseller lists. During an interview with the Journal, Kaplan reveals how authors buying their way onto the bestseller list is a dirty little secret the publishing industry would prefer you not know about.

Dreamworks Animation is not being completely honest either. They took huge write-downs on their most recent release “Rise of the Guardians” and faulted the film’s weak performance as the reason for laying of 400 employees. However many question whether the company’s decision to move some of their production to China may have more to do with it.

Of course we also cover the week’s top entertainment headlines including the best yearly music sales since 1999, the end of Daily Variety and whether NBC is looking to part ways with Jay Leno (again).

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