Showbiz Sandbox 317: Bundling Cable Networks May Work For Advertisers, But Not For Cable Customers

In yet another sign that the difference between broadcast and cable networks is eroding, NBCUniversal announced that it would include all of its cable outlets in their traditional upfront presentation to advertisers for NBC. By combining shows from networks such as Bravo, Telemundo and Oxygen with the big primetime hits on NBC, the Comcast owned media giant is signaling that the best way for advertisers to reach viewers is through aggregating audiences.

Time Warner Cable, on the other hand, is struggling to distribute its own content through different cable providers. Specifically, none of the other pay-TV companies is willing to force their customers to pay for SportsNet LA, the regional sports network owned by the Los Angeles Dodgers. Could this be an indication that cable operators finally understand that technology will force them to unbundle their basic cable offering?

Meanwhile, short, cheap and entertaining books – once called dime store novels or pulp fiction – are making a comeback. As are serialized novels, short stories and lots of things that don’t fit into the 250 pages or more standard of most books today. Technology and the need to hold the attention of readers are the reasons it’s happening.

Of course we also cover the week’s top entertainment news including the controversial film pulled from the Tribeca Film Festival lineup, the death of comedian Gary Shandling and the porn industry gets into virtual reality.

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Showbiz Sandbox 315: China Becomes A Global Movie Superpower

In recent years, Chinese-owned companies have become the film industry’s biggest power players by scooping up production companies and cinema chains. The latest example came when AMC Theatres, owned by China’s richest man Wang Jianlin, announced it will acquire Carmike Cinemas to become the world’s largest motion picture exhibitor.

It’s easy to see why the Chinese are so hot on the cinema business given that their box office surpassed that of North America during the month of February for the second time ever. Yet if you were to ask some financial analysts, Hollywood Hollywood is starting to look like the video game industry before it imploded; bigger budgets, fewer winners and more losers. Is Hollywood about to shrivel up like Pac-Man?

Then there are those like Sean Parker, one of the founders of Napster and Facebook, who are trying to convince Hollywood that it’s time to start making big movies available in consumer’s homes the same day they hit theaters. Is there any business model in which that could actually work?

Of course we also cover the week’s top entertainment news including the authors nominated for this year’s prestigious Man Booker Prize, music sales in France plummet and Kevin Spacey won’t be heading up Relativity Media after all.

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