Showbiz Sandbox 102: Why Music Videos Matter (Again)

Music videos rose to prominence in the 1980s to become on of the most important promotional vehicles for new music. As fans grew tired of watching their favorite musicians lip sync their way through elaborate videos MTV and the like stopped showing them. However, with the advent of inexpensive production equipment and the ability to reach a massive global audience via the Internet, musicians have begun churning out a new crop of innovative, and at times interactive, music videos, revitalizing an art form once written off as extinct.

In other music news, Warner Music Group was finally auctioned off for $3.3 billion. Now there is talk that the record labels new owner might scoop up EMI making Warner Music Group even larger than it is already. Meanwhile, in an attempt to reverse declining box office, concert promoters are trying to win audiences back with cheaper ticket prices and high-end acts.

Flixster and Rotten Tomatoes, two of the Internet’s most popular movie sites, were sold to Warner Bros. We debate whether the move will influence some of the reviews and recommendations the websites have become known for.

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