Showbiz Sandbox 332: How Cable Companies Will Profit From Cord-Cutting After All

We keep hearing that cord-cutting is going to destroy the U.S. cable industry. But SNL Kagan analyst Ian Olgeirson says the economic outlook for the business over the next decade is actually quite solid. Olgeirson joins us to explain how cable companies are turning cord-cutters into more profitable cord-swappers and what that means for their long-term health.

Meanwhile, for the 2016 Summer Olympics in Rio you didn’t need to have a cable subscription since so much of the action was streamed live online. In fact, while television viewership may not have reached the levels some networks around the world had hoped, a record number of hours were streamed over the Internet from this year’s games.

We also launch a new segment that tells you the one new book worth reading out of the thousands that are published each week, as listed on BookFilter, a book lover’s best friend.

Of course we also cover the week’s top entertainment news including the dispute over Tom Cruise’s salary for “Mission: Impossible 6”, the power struggle at Viacom nears a resolution and Barbara Streisand tells Apple’s Siri how to pronounce her name properly.

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Showbiz Sandbox 144: Measuring Media Proves Difficult In The Digital Age

Whether trying to figure out how many users the streaming music actually has or why audiences have abandoned television shows in the ten o’clock hour, it turns out keeping track of media metrics often requires fuzzy logic.

In one instance the ratings for CNBC in the 18 to 49-year-old demographic plummeted when three people included in Nielsen’s measurement sampling turned 50. Meanwhile, Billboard’s new formula for ranking singles caused Justin Bieber to narrowly miss hitting the number one spot.

There have been no problems counting money at movie theater and Broadway box offices. “Hunger Games” has helped movie grosses continue their record setting pace for the year and over on the Great White Way, three musicals pulled in over $2 million during Easter break.

Of course, we also cover the top entertainment headlines from the past week, including Ryan Seacrest’s Olympic efforts, Vince Vaughn’s bad timing and YouTube’s confusing relationship with Viacom.

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