Showbiz Sandbox 213: Has Thor Brought The Hammer Down On 3D Movies?

There is no disputing the financial success of “Thor: The Dark World”, a sequel in the franchise based on the Marvel Comics superhero. What’s less clear is what the film’s box office grosses say about the adoption of 3D. During opening weekend 700 2D screens in North America accounted for 60% of tickets sales, as opposed to the 40% earned by 3,100 3D screens. Is this yet another sign audiences have given up on 3D movies?

Netflix doesn’t care how you see a superhero movie, so long as you’re watching it through their service. Last week the on-demand video powerhouse cut a deal with Disney to produce four new original series based on Marvel superheroes, all of which will lead up to a crossover miniseries.

As if competing with Netflix wasn’t bad enough, television broadcasters are still figuring out how to deal with DVRs and the growing number of audiences who time shift their content. One major broadcast network is pushing for advertisers to pay for increased viewership on DVRs for up to seven days after a show originally airs.

Of course, we also cover the week’s top entertainment news stories including the death of Blockbuster Video, the official release date for “Star Wars: Episode VII” and Richard Branson brings reality television into space.

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Showbiz Sandbox 3: Award Season Redux

“Star Trek” cleans up at the box office earning $76 million in North America over the weekend while “Wolverine” pulled in another $27 million. Fox sets release dates for its blockbusters in Mexico, though actors may not start kissing on telenovelas for a while. “Billy Elliot” heads up the Tony Award nominations. Bono and the Edge are headed to Broadway with a Spider-Man musical, but Andrew Lloyd Weber is falling behind on his sequel to “Phantom of the Opera”.

“Slumdog Millionaire” and “Twilight” lead the MTV Movie Award nominations, but does anyone care. Big media and celebrities top the Webby awards. NBC announces its primetime schedule and there are rumors about a few CW shows. Looks like the “Gossip Girl” spinoff is a no-go. As scripted television looks to shrink their writing staffs, CBS debates whether they should bring back such game shows as “The Dating Game” and “Let’s Make A Deal”. A computer bug delayed nearly three days of Nielsen television ratings, however advertisers may want to start using more effective “engagement” ratings anyway.

Disney CEO Bob Iger discusses Hulu and informs everyone that new media is here to stay. The MPAA teaches everyone how to pirate DVD’s using a camcorder, in fact they prefer the method over the ripping of content off DVD’s. Revenue at Warner Music plumets as do satellite radio subscribers at Sirius XM. Looks like Roman Polanski isn’t going to return to see if a court will drop his 30-year-old rape charges. Finally, now that the William Morris/Endeavor merger has been announced, clients have started jumping ship in all directions.

“Star Trek” Draws $72.5 Million
http://www.variety.com/article/VR1118003414.html?categoryid=19&cs=1

Swine Flu Curbs Telenovela Kissing
http://www.variety.com/article/VR1118003390.html?categoryid=14&cs=1

Billy Elliot Leads Tony Nominations
http://www.nytimes.com/2009/05/06/theater/theaterspecial/06tony.html

Bono, The Edge Team Up For “Spider-Man” Musicalhttp://www.spin.com/articles/bono-edge-team-spider-man-musical

“Phantom” Sequel Delayed Until 2010
http://www.variety.com/article/VR1118003402.html?categoryid=15&cs=1

“Twilight”, “Slumdog” Lead MTV Kudos
http://www.variety.com/article/VR1118003151.html?categoryid=16&cs=1

MTV Movie Awards Ballot
http://www.mtv.com/ontv/movieawards/2009/

Celebrities Win Madeup Webbys, Big Media Wins Some Real Ones
http://weblogs.variety.com/technotainment/2009/05/celebrities-win-madeup-webbys-big-media-wins-some-real-ones.html

NBC Announces 2009/2010 Primetime Schedule
http://www.deadlinehollywooddaily.com/nbc-announces-20092010-primetime-sked/

Fox Orders Second Season of Fringe
http://www.variety.com/article/VR1118003158.html?categoryId=14&cs=1

Nikki Finke On CW Upfront Rumors
http://www.deadlinehollywooddaily.com/that-gossip-girl-spinoff-dead-at-cw/

Shows To Scrimp On Scribes
http://www.variety.com/article/VR1118003411.html?categoryid=14&cs=1

Networks Fume Over Nielsen Delay

http://www.variety.com/article/VR1118003280.html?categoryid=14&cs=1

TV Ads That Measure Viewer Engagement
http://www.businessweek.com/magazine/content/09_20/b4131056581434.htm

Disney’s Bob Iger On YouTube Hulu: “New Media Isn’t Going Away” Planning Movie Subscription Service
http://www.paidcontent.org/entry/419-disneys-iger-on-hulu-youtube-deals-new-media-isnt-going-away/

MPAA To Teachers: Don’t Rip DVDs, Just Record Your Television With A Camcorder
http://www.boingboing.net/2009/05/07/mpaa-to-teachers-don.html

Warner Music Hits Online Slump
http://www.variety.com/article/VR1118003337.html?categoryid=16&cs=1

Sirius XM’s Subscriber Drain
http://www.businessweek.com/technology/content/may2009/tc2009057_956955.htm?chan=top+news_top+news+index+-+temp_technology

Polanski won’t appear in U.S Court
http://www.variety.com/article/VR1118003182.html?categoryId=22&cs=1

Endeavor Spins Recent Client Exodus
http://www.deadlinehollywooddaily.com/endeavor-spins-recent-client-exodus/

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Showbiz Sandbox 2: Disney Hearts Hulu, Endeavor Hearts William Morris

“Wolverine” opens big with $87 million in North American box office, Disney joins online video site Hulu.com, meanwhile Sony streams movies on Crackle.com.  An advance look at NBC’s uprfront announcement about which of their television shows are being picked up and which are dumped.  Scrubs may be back on ABC next season after all.  Hasbro and Discovery are putting together a cable network. Obama’s ratings drop and McCain hosts a movie marathon.  Oliver Stone will make “Wall Street 2” with Shia LeBeouf, Chris Noth signs on to “Sex and the City 2”, Universal remakes “Drop Dead Fred” and Don Johnson will play a porn director.  Theatre chain National Amusements is up for sale and studios stop paying for 3D glasses.  Finally, it’s official – talent agencies Endeavor and William Morris will be merging.

“Wolverine” A Hero At The Box Office
http://www.hollywoodreporter.com/hr/content_display/film/news/e3i06056b3e434534846b7ff5e99f2211b9

Disney’s Anne Sweeney Talks Hulu: It’s All About Casual Viewers
http://www.washingtonpost.com/wp-dyn/content/article/2009/05/01/AR2009050100374.html

Disney’s Hulu Deal Raises Question About YouTube Model
http://online.wsj.com/article/BT-CO-20090430-726930.html

Denis Leary goes Hulu, mocks your ‘Tweety-pages’ and your ‘Faceyspaces’
http://watching-tv.ew.com/2009/05/denis-leary-goe.html

“TV Everywhere”: Pay your cable bill, watch Entorage online
http://arstechnica.com/media/news/2009/03/tv-everywhere-pay-your-cable-bill-watch-entourage-online.ars

Sony Offers Free Films On Crackle
http://www.variety.com/article/VR1118002988.html?categoryid=13&cs=1

NBC Gets Rolling Before Its Upfronts
http://www.hollywoodreporter.com/hr/content_display/news/e3i06056b3e43453484c9327754ccee4248

NBC Exec Dies On “Parenthood” Set
http://www.variety.com/article/VR1118003057.html?categoryid=14&cs=1

Chuck Decision Delayed For A Week Or More
http://www.eonline.com/uberblog/watch_with_kristin/b121695_chuck_decision_delayed_week_more.html

Talks Continue For “Scrubs” Return
http://www.variety.com/article/VR1118002915.html?categoryid=14&cs=1

Hasbro and Discovery Plan Channel Based On Toy Brands
http://www.nytimes.com/2009/05/01/business/media/01hasbro.html?ref=business

Full Orchestra Puts “Lost” Audience On Edge
http://www.variety.com/article/VR1118002951.html?categoryid=16&cs=1

Obama Presser Audience Slides But Still Beats Idol
http://blog.newsweek.com/blogs/thegaggle/archive/2009/05/01/ratings-slide-for-obama-s-presser-but-he-still-beats-idol.aspx

McCain To Host AMC Movie Marathon
http://www.variety.com/article/VR1118003028.html?categoryid=14&cs=1

Stone To Walk “Wall Street” Again
http://www.variety.com/article/VR1118002934.html?categoryId=13&cs=1

Mr. Big To Return In “Sex and the City 2”
http://www.variety.com/article/VR1118002957.html?categoryId=13&cs=1

Universal remaking “Drop Dead Fred”
http://www.hollywoodreporter.com/hr/content_display/film/news/e3i6832227f5a72401e04337dda02eb1b4b

Don Johnson set to play porn director
http://www.hollywoodreporter.com/hr/content_display/news/e3i6832227f5a72401efa73da45a9169527

Bruce Willis Is Living Hard
http://www.riskybusinessblog.com/2009/04/bruce-willis-is-living-hard.html

Relativity reaches deal with Lionsgate

http://www.variety.com/article/VR1118002881.html?categoryId=13&cs=1

Viacom Profit Veers Down
http://www.variety.com/article/VR1118003020.html?categoryid=13&cs=1

National Amusements Ups Ante On Auction
http://www.hollywoodreporter.com/hr/content_display/news/e3if87cf911cde7b6e932294cdc836335a5

Biz Balks At Cost Of 3D Glasses
http://www.variety.com/article/VR1118003092.html?categoryid=18&cs=1&ref=ssp

Battle Brews Over 3D Glasses In Europe
http://celluloidjunkie.com/2009/03/26/battle-brews-over-3d-glasses-in-europe/

WMA, Endeavor Approve Merger
http://www.variety.com/article/VR1118002879.html?categoryId=18&cs=1

As Willliam Morris and Endeavor Near a Merger, a New Book May Cause Discomfort
http://carpetbagger.blogs.nytimes.com/2009/04/22/as-william-morris-and-endeavor-prepare-to-merge-a-new-book-may-cause-discomfort/

Paradigm Makes a Move of Its Own
http://carpetbagger.blogs.nytimes.com/2009/04/22/with-all-eyes-on-endeavor-and-william-morris-paradigm-makes-some-moves-of-its-own/

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