Showbiz Sandbox 101: How Jay-Z Went From Street Corner To Corner Office

May 2, 2011

Starting out on the streets of Brooklyn, New York as a drug dealer in the late 1980s, hip-hop star Jay-Z has transformed himself into a recognizable brand encompassing music, clothing, restaurants, nightclubs and an NBA basketball team. Our guest this week is Forbes staff writer Zack O’Malley Greenburg who tells the improbable story of how Jay-Z rose to the top of the business world in his new book, “Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office“.

Another brand that has proven their business acumen is home video subscription service Netflix. The company, which reported record first quarter numbers this past week, soon will have a number of competitors, including the likes of YouTube, DirecTV and Comcast.

Maybe Vin Diesel can turn himself into a mega-brand, proving he can still open a film on a global scale with “Fast Five”, the fifth installment in the “The Fast and The Furious” franchise. The film earned mega-bucks this past weekend, despite being up against the summer blockbuster “Thor” in international territories.

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Showbiz Sandbox 89: The Rising Fortunes Of Lady Gaga

January 24, 2011

Lady GaGa may be well on her way to earning more than $100 million dollars this year. With a new album and a world tour, Zack O’Malley Greenburg, a staff writer at Forbes, believes the pop star has the potential to become one of 2011’s highest paid musical performers. Greenburg stops by to help us do the math on Gaga’s ever increasing fortunes.

One event which won’t be contributing to Lady Gaga’s income is the Coachella Music Festival. Coachella, which is held in Southern California every April, anounced its lineup for this year’s event and Gaga isn’t on the bill. Even so, this year’s fest is overstuffed with acts you don’t want to miss and Los Angeles Times pop critic Ann Powers fills us in on all of them.

Meanwhile, MTV has a new hit on its hands with “Skins”, but advertisers and parents groups are protesting the show over its portrayal of teenage sex and drug use. At least three big advertisers have already pulled their support of the show. Over on Fox, Steven Tyler and Jennifer Lopez have joined a revamped “American Idol”, which despite dropping 13% in the ratings still managed to beat out all its competitors.

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