Showbiz Sandbox 258: Bill Cosby Gets Schooled In Celebrity Social Media
November 17, 2014
A social media campaign meant to promote Bill Cosby’s Netflix special seriously backfired last week after allegations the comedian sexually assaulted several women resurfaced. Karen Woodward, a leading entertainment industry social media consultant, stops by to explain what went so wrong and how the past can haunt celebrities who carelessly try their hand at social marketing.
Jumping on Twitter or Facebook may look easy, but if not thought out properly a social media campaign can quickly misfire in a major way. Woodward provides pointers on how to avoid the missteps Cosby made and some basic principles for how celebrities should use social media.
We also hear from a movie distributor who educates us on the math used to forecast the box office for a film’s theatrical release. Turns out it’s not easy to open a movie to more than $100 million, but it’s not impossible either. In fact, the long-held belief that lengthy running times present a big obstacle to nine-figure debuts isn’t quite accurate.
Of course, we also cover the week’s top entertainment news stories including the launch of YouTube’s streaming music service, Hachette and Amazon settle their dispute over e-books and Sony makes it easier to cut your cable cord.
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Showbiz Sandbox 222: Grammys Spin Positive Message Into Big Ratings
January 28, 2014
Whether it was Hunter Hayes belting out an anti-bullying song or Queen Latifah performing a mass-marriage ceremony for 32 couples to the hip-hop beats of Macklemore & Lewis, this years Grammys’ ceremony was more upbeat than ever. David Wild, a contributing editor at Rolling Stone, wrote the telecast that attracted a whopping 28.5 million viewers, as well as the Beatles tribute concert the very next night. He stops by to discuss what it was like helping put both shows together.
Awards were also handed out for movies this past week. The Directors Guild of America shook up the Oscar race by giving its top prize to Alfonso Cuaron for “Gravity” and the Sundance Film Festival came to an end by handing out more than two dozen awards to indie movies.
Meanwhile, a number of companies are locked in a heated battle to provide an online alternative to cable and satellite television. The biggest hurdle for the likes of Amazon, Sony and Verizon in helping audiences cut the cord may turn out to be the erosion of net neutrality.
Of course, we also cover the week’s top entertainment news stories including shorter movie trailers, Quentin Tarantino’s latest screenplay gets leaked and Bill Cosby returns to NBC with a new sit-com.
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Showbiz Sandbox 198: One Flop Does Not A Studio Break
July 15, 2013
Though the media might like to focus on Hollywood’s failures whenever a big blockbuster tanks, the reality is most movie studios can weather a flop or two. Modern-day entertainment conglomerates include music, merchandising, consumer products and travel divisions of which the movie studio is much smaller part. Disney, for instance, made nine times as much revenue in 2012 on its television media holdings than it did with its movie studio.
Even so, without a pipeline of even modestly successful movies, an entertainment company’s entire operation can eventually suffer. That’s why even though mega-producer Jerry Bruckheimer is in a bit of a dry spell lately, (see “The Lone Ranger”) someone in Hollywood will always be willing to bet on his next project.
The past week also saw a seemingly endless supply of news stories concerning the health of celebrities. Placido Domingo was hospitalized with a pulmonary embolism, Randy Travis is in serious condition after suffering a stroke, Elton John canceled a tour after emergency surgery for appendicitis and it was all topped by the untimely death of “Glee” star Cory Monteith at age 31.
Of course we also cover the week’s top entertainment news including the Meredith Vieira’s return to television, a Twitter storm over “Sharknado” and Joan Rivers’ dispute with the Writers Guild.
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Showbiz Sandbox 169: How TV Networks Learned To Stop Worrying And Love The DVR
October 29, 2012
Major networks used to bemoan the use of DVRs out of fear that audiences would use them to skip over commercials. However, with DVRs in almost half of all US homes, they have begun touting the big audience increases some of their shows get after factoring in time shifted viewing. Scott Collins, a television reporter with the Los Angeles Times, discusses modern-day TV ratings and how the industry is coping as viewing habits change.
And if you thought television networks were in trouble, they’ve got nothing on the film industry. If you were to believe folks like film critic David Denby and a recent New York Times article, movies may not even be relevant anymore.
Talent agencies aren’t immune from all the changes affecting the industry. Last week the longtime head of ICM Partners, one of the world’s largest ten percenteries, announced he’d be leaving to start a new agency.
Of course, we also cover the week’s top entertainment news including how a child sex abuse scandal at the BBC, the merger of publishing giants Penguin and Random House, and an Amy Winehouse musical.
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