Showbiz Sandbox 185: HitBliss Bets You’ll Watch Ads To Get Free Movies
March 11, 2013
HitBliss is a new streaming video service that enables users to earn credit toward popular movies and television shows simply by watching advertising. The catch is all the targeted ads are shown up-front, and viewers must be paying attention or they won’t get the credits needed to purchase or rent videos.
Sharon Peyer is the co-founder of HitBliss and spent four years helping launch the company. In this interview she explains how the service originated, how it works and what the future of HitBliss might look like. Peyer believes consumers are actually willing to watch ads so long as the messages are relevant and they can get something out of it.
It’s no secret that streaming media services are all the rage these days, yet it remains to be seen whether they can be profitable too. Pandora’s latest earnings (or lack thereof) beat analysts expectations sending its stock price soaring. Unfortunately, the royalties they pay for music might start rising, along with the number of competitors like YouTube and Apple looking to enter the market.
Of course we also cover the week’s top entertainment headlines including Pink Flloyd’s 40 year presence in the music charts, Rupert Murdoch’s plans for a television sports network and the Daily Show’s Jon Stewart takes a crack at making a movie.
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Showbiz Sandbox 183: Going Inside This Year’s Oscars With Anne Thompson
February 25, 2013
As one of the hosts of the Oscar Talk podcast and the editor of Indiewire’s Thompson on Hollywood blog, it’s no wonder Anne Thompson beat out most other award season experts by correctly predicting 19 out of 24 winners at this year’s Academy Awards. Thompson attended the Oscar ceremony in-person and confirms that Seth MacFarlane was no better live than on television.
Less than 24-hours after “Argo” won Best Picture and shortly after returning from the Governor’s Ball, Thompson recaps a whirlwind weekend that had her hobnobbing at the Spirit Awards awards on Saturday then walking the red carpet at Sunday’s Oscars. Rough life, to be sure.
In television news, it turns out most the of the hour-long network dramas premiering at mid-season have failed to find an audience. Maybe now that Nielsen is including online streaming in their ratings viewership will rise for some of these shows, but we wouldn’t count on it.
Of course we also cover the week’s top entertainment headlines including Billboard revamping music charts to include YouTube views, Shia LaBeouf drops out of his Broadway debut and Google’s plans for music streaming.
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Showbiz Sandbox 144: Measuring Media Proves Difficult In The Digital Age
April 9, 2012
Whether trying to figure out how many users the streaming music actually has or why audiences have abandoned television shows in the ten o’clock hour, it turns out keeping track of media metrics often requires fuzzy logic.
In one instance the ratings for CNBC in the 18 to 49-year-old demographic plummeted when three people included in Nielsen’s measurement sampling turned 50. Meanwhile, Billboard’s new formula for ranking singles caused Justin Bieber to narrowly miss hitting the number one spot.
There have been no problems counting money at movie theater and Broadway box offices. “Hunger Games” has helped movie grosses continue their record setting pace for the year and over on the Great White Way, three musicals pulled in over $2 million during Easter break.
Of course, we also cover the top entertainment headlines from the past week, including Ryan Seacrest’s Olympic efforts, Vince Vaughn’s bad timing and YouTube’s confusing relationship with Viacom.
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Showbiz Sandbox 141: Mike Daisey Learns The Difference Between Journalism and Art
March 19, 2012
Monologist Mike Daisey began performing his one-man show, “The Agony and Ecstacy of Steve Jobs”, hoping to highlight the poor working conditions suffered by workers who make Apple products in Chinese factories. When it was learned that Daisey made-up most of his accounts of meetings with factory employees, it stirred up a debate over the changing definition of journalism. Are Daisey’s monologues really human truths in story form, or was he simply bending the truth to tell a better story?
Meanwhile, fans of British television are probably already familiar with Acorn Media. Now current and classic British programming such as “Upstairs Downstairs” can be watched on the company’s new streaming service, Acorn TV. Most recently Acorn acquired the rights to the popular World War II mystery series “Foyle’s War” as well as the estate of Agatha Christie. Miguel Penella, the company’s CEO, joins us to discuss some of Acorn’s bold moves for survival and long-term growth.
In music news, Billboard has finally figured out a way to include online music streaming figures in their weekly Hot 100 chart. Even so, some skeptics are pointing out that music video plays still aren’t being counted.
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Showbiz Sandbox 94: Charlie Sheen Is More Entertaining Than The Oscars
March 1, 2011
The 83rd Annual Academy Awards are finally over and, as expected, “The King’s Speech” took home most of the top prizes, including Best Picture. IndieWire’s Anne Thompson gives us her take on all the winners and losers, not to mention the poorly received Oscar telecast. One day before the Oscars Anne was at the Independent Spirit Awards and she reveals what the attendees were up to during the commercial breaks.
Remarkably actor Charlie Sheen just about managed to upstage the Oscars, and he wasn’t even there. Though that may be the only place Sheen could not be found. He continued his oddball antics by calling into radio shows, texting gossip websites and appearing on news programs causing CBS to ceased production of “Two And A Half Men”. The question on everyone’s mind now is just how much money does the network stand to lose by dumping the hit show.
Speaking of money, we discuss the music industry’s top earners in 2010 and how some of them made the list without releasing an album. We review all the week’s entertainment news including Broadway’s new number one show, plans to take “American Idol” voting online and the sale of troubled home video giant Blockbuster.
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Showbiz Sandbox 93: A Film Festival Fit For An iPhone
February 21, 2011
Innovative filmmakers have taken a liking to iPhones and Flip cameras that can record HD video. They’ve begun churning out creative pieces shot entirely on the tiny devices. Ruben Kazanstev co-founded the iPhone Film Festival to promote some of this new work. He is surprised at how popular the festival has been explains how the project has taken on a life of its own.
Maybe in the future big theater chains such as AMC and Regal will wind up playing movies shot on iPhones. They are taking on the studios by forming a joint venture to acquire and distribute independent films, but is such a move legal?
Charlie Sheen continues to make headlines for his erratic behavior. Many industry watchers are questioning the decision to allow the actor to return to work on “Two And A Half Men” before he tackles his substance abuse problem.
We discuss all the top entertainment news, including this year’s Bonnaroo lineup, Borders’ bankruptcy filing and plans for a Robocop statue in Detroit. During Inside Baseball we discuss how LCD Soundsystem hopes to beat scalpers selling tickets to their upcoming farewell concerts.
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Showbiz Sandbox 91: Super Bowl Ads Suffer Their Own Recession
February 8, 2011
More than 111 million people watched this year’s Super Bowl telecast; more viewers than any broadcast in U.S. television history. That’s great news for companies that spent big money to run ads during the game. Unfortunately, most of the usually entertaining commercials were downright dreadful. Whether praiseworthy or offensive, we give you the low down on all the adverts.
Documentary filmmaker Michael Moore is taking the Weinstein Brothers to court, suing them for the $2.7 million in “Fahrenheit 9/11” proceeds Moore claims he’s owed. Is it safe to say the Weinstein Company won’t be releasing Moore’s next film?
Turns out nobody will be releasing the White Stripes next album. Jack and Meg White have decided to call it quits. Meanwhile theater critics were so eager to see the new “Spider-Man” musical they couldn’t wait until it opened. Based on their scathing reviews, it’s probably best if it never makes it out of previews.
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Showbiz Sandbox 89: The Rising Fortunes Of Lady Gaga
January 24, 2011
Lady GaGa may be well on her way to earning more than $100 million dollars this year. With a new album and a world tour, Zack O’Malley Greenburg, a staff writer at Forbes, believes the pop star has the potential to become one of 2011’s highest paid musical performers. Greenburg stops by to help us do the math on Gaga’s ever increasing fortunes.
One event which won’t be contributing to Lady Gaga’s income is the Coachella Music Festival. Coachella, which is held in Southern California every April, anounced its lineup for this year’s event and Gaga isn’t on the bill. Even so, this year’s fest is overstuffed with acts you don’t want to miss and Los Angeles Times pop critic Ann Powers fills us in on all of them.
Meanwhile, MTV has a new hit on its hands with “Skins”, but advertisers and parents groups are protesting the show over its portrayal of teenage sex and drug use. At least three big advertisers have already pulled their support of the show. Over on Fox, Steven Tyler and Jennifer Lopez have joined a revamped “American Idol”, which despite dropping 13% in the ratings still managed to beat out all its competitors.
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Showbiz Sandbox 84: A Black List Every Screenwriter Wants To Be On
December 20, 2010
Since 2005 Hollywood studio executive Franklin Leonard has compiled an annual list of the industry’s “most liked” unproduced screenplays. Dubbed The Black List, past selections have gone on to win Academy Awards (“Juno”) or be turned into critically acclaimed films (“The Social Network”). Leonard talks about the project he began on a whim and how it has grown to a point where it can help launch a screenwriter’s career.
Also joining us on this week’s show is Geoff Boucher of the Los Angeles Times. Boucher explains how he recently broke two big stories in the film world. His first scoop was about filmmaker Jon Favreau who, after helming the first two installments of the Iron Man franchise, has opted not to direct “Iron Man 3”. Instead he’ll make a big budget film about Disneyland. That’s right… Disneyland. Meanwhile, Boucher also spoke at length with director Ron Howard who is working closely with author Stephen King to adapt the writer’s “Dark Tower” series for the big screen.
The Hollywood Foreign Press Association had many in Hollywood scratching their heads this week after they announced their Golden Globe nominations. Exactly how (or why) they nominated an action film such as “The Tourist” in the Best Musical or Comedy category is anybody’s guess.
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Showbiz Sandbox 79: A New Social Music Chart To Rival Billboard?
November 16, 2010
Media measurement company BigChampagne believes that ranking songs and musicians based on radio airplay and record sales is an antiquated method. Joe Fleischer, the company’s Chief Marketing Officer, explains how they’ve added social platforms such as YouTube, Facebook and Pandora into the mix to create the Ultimate Chart, a new music chart giving industry heavyweights Billboard and Soundscan a run for their money.
Speaking of media metrics, the biggest entertainment launch in history occurred last week and it wasn’t a James Cameron movie. In fact, it wasn’t a movie at all, but a video game. “Call of Duty: Black Ops” earned a record setting $360 million in its first day alone.
If that’s not strange enough for you, the biggest headlines coming out of the Country Music Awards may not have been from winners Miranda Lambert and Blake Shelton or even the red hot Taylor Swift. Instead it was actress Gwyneth Paltrow who performed the title song from her upcoming movie “Country Strong”. Paltrow proved she can really belt out a tune, though whether that helps rehabilitate her career or image remains to be seen.
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