Showbiz Sandbox 110: “Transformers” Proves Mediocrity Makes Money

July 6, 2011

When “Transformers 3: Dark of the Moon” hit theaters over the Fourth of July holiday weekend fans of the franchise were relieved to discover it wasn’t nearly as bad ad the second film. That seems to be a fairly common response to Michael Bay’s latest critic-proof popcorn blockbuster. The highly anticipated movie made nearly $400 million at the worldwide box office in its first week explaining why studios love such formulaic dreck and all but ensuring another sequel.

Last week also saw the sale of MySpace. The once dominant social network Internet site which was once valued at $12 billion was sold by News Corp. at a loss for a mere $35 million. What may be more surprising than anyone actually wanting to buy MySpace is that pop star Justin Timberlake has been tapped to help turn the company’s fortunes around by focusing on music.

Speaking of music, NPR tried to figure out how much it costs to make a hit pop song by examining the finances behind Rihanna’s recent single “Man Down”. Apparently all it takes is $1.1 million in production and promotions costs and 12 minutes to right the lyrics.

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Showbiz Sandbox 68: Who Said Jennifer Aniston Was A Movie Star?

August 23, 2010

Who would have guessed that in this day and age a Sylvester Stallone movie could top the box office for two straight weeks. But Sly’s “The Expendables” finished first with $16 million beating out five new releases including the Jennifer Aniston vehicle “Switched”. The dramedy opened to a disappointing $8.1 million prompting entertainment pundits like Patrick Goldstein of the Los Angeles Times to question whether Aniston is truly a movie star.

Generating interest doesn’t seem to be a problem for “The Social Network”, which details the founding of Facebook. More than six weeks before its release the film directed by David Fincher is getting a ton of early Oscar buzz.

Google is also making waves in Hollywood. A book about the company’s early days is being turned into a movie and Google TV has the industry worried that consumers will start canceling their cable subscriptions en masse. According to a story in the New York Times however, Americans have not been cutting their cable cords in the large numbers once predicted. Instead, cable subscriptions have increased.

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