Showbiz Sandbox 185: HitBliss Bets You’ll Watch Ads To Get Free Movies
March 11, 2013
HitBliss is a new streaming video service that enables users to earn credit toward popular movies and television shows simply by watching advertising. The catch is all the targeted ads are shown up-front, and viewers must be paying attention or they won’t get the credits needed to purchase or rent videos.
Sharon Peyer is the co-founder of HitBliss and spent four years helping launch the company. In this interview she explains how the service originated, how it works and what the future of HitBliss might look like. Peyer believes consumers are actually willing to watch ads so long as the messages are relevant and they can get something out of it.
It’s no secret that streaming media services are all the rage these days, yet it remains to be seen whether they can be profitable too. Pandora’s latest earnings (or lack thereof) beat analysts expectations sending its stock price soaring. Unfortunately, the royalties they pay for music might start rising, along with the number of competitors like YouTube and Apple looking to enter the market.
Of course we also cover the week’s top entertainment headlines including Pink Flloyd’s 40 year presence in the music charts, Rupert Murdoch’s plans for a television sports network and the Daily Show’s Jon Stewart takes a crack at making a movie.
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Showbiz Sandbox 50: Coachella Gets Its Crowd On
April 20, 2010
This year’s Coachella Music and Arts Festival was hot, sweaty and packed with great music from more than 120 bands. Though an Icelandic volcano prevented some bands from traveling to Coachella this past weekend, a record setting sold out crowd of 75,000 attended the festival in the Southern California desert. Among them were Todd Martens, the co-editor of the Los Angeles Times Pop & Hiss blog and Lauren Bradshaw, the co-editor of BuzzSugar (not to mention our very own J. Sperling Reich). They stop by to fill us in on which musical acts were worth catching and which should have stayed home.
Meanwhile the superhero comedy “Kick-Ass” opened in movie theaters last Friday, however the film did not live up to it’s name. It barely squeaked into first place over the animated 3D film, “How To Train Your Dragon”. But is “Kick-Ass” really a flop, or have we become jaded when it comes to box office analysis?
As summer draws near, so too does the end of the television season. Which shows will stick around until next fall and which will be looking at the wrong end of the network’s ax? We’ll go over all the shows which are “on the bubble”. Read more
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Showbiz Sandbox 49: Hollywood Experiences Premature Sequalization
April 12, 2010
Have you ever wondered why movie studios love to make sequels of hit films? Well, these studios don’t even wait for a film to be released before announcing its sequel. Steve Zeitchik of the Los Angeles Times fills us in on the sequel culture that has taken over Hollywood.
Meanwhile, the king and queen of television, Steve Carell and Tina Fey, nudged “Clash of the Titans” out of first place at the box office with their new release “Date Night”.
While Fey may be making a move to the silver screen, the big news of the week was happening in television – cable television no less. Oprah Winfrey announced five new shows that will air on her cable network starting next January, a lineup that left some industry-watchers befuddled. Another TV personality following Oprah onto a cable network is Conan O’Brien. He surprised just about everyone by announcing he would be starting his own late night talk show this fall on TBS.
While analyzing the week’s top entertainment news stories including how celebrities are using Twitter these days. We finish off with a little Inside Baseball in which we try and understand why anyone would want to buy Miramax or MGM. Read more
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Showbiz Sandbox 42: Tom Cruise Takes A Pay Cut, And Other Indignities
February 15, 2010
We only talk about “Avatar” for a couple of seconds in this week’s podcast, thank goodness. Instead, we focus on actors campaigning for their Oscars (and a few who aren’t). We also discuss what we call “the 3D movie brouhaha” which has made Jeffrey Katzenberg irate.
In TV news, co-hosts Karen Woodward and Michael Giltz are passionate about the Olympics and the absurdity of “Lost” (even recaps are confusing!) And, after 28 years, MTV is changing its logo to reflect that the channel is no longer just about “music television”. They may be about 10 years too late.
Co-host J. Sperling Reich jumps into one of his favorite topics – new media – and reminds us that this guy named Steve Jobs sits on the board of Disney and is one of the top shareholders. No wonder Disney CEO Robert Igor called the underwhelming iPad “a really compelling device” that could be a game changer. We’ll hold off our thoughts on the new Apple product until we see if it really will change the way entertainment is distributed. Read more
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