March 29, 2010
Another 3D film took the top spot at the box office this past weekend – “How To Train Your Dragon”. It knocked the 3D “Alice In Wonderland” out of first place after three weeks. As well, in order to play the film in 3D, theater owners were forced to take screens away from “Avatar” which caused it to fall out of the top 10 for the first time since its release last December.
Though 3D films seem to be all the rage these days a question remains over how much audiences are willing to pay to see them. This past week several theater chains raised their prices for 3D and 3D Imax tickets, some as much as 26%. Lauren Schuker of the Wall Street Journal drops by to fill us in on why movie ticket prices are rising and how it might affect this year’s record breaking box office returns.
Speaking of box office returns, thanks to the Cantor Exchange you will soon be able to place a wager on how much money you think a movie will make during its first four weeks in release. Though not if the MPAA has anything to say about it. Unfortunately, you won’t have the movie review program “At The Movies” to help your handicapping efforts. The show that launched the careers of film critics Gene Siskel and Roger Ebert was canceled. Have no fear, Ebert has plans to launch a brand new show. Read more